Why the name Wiio?
In 1978 Professor Osmo Wiio, a Finnish researcher of communication defined seven laws of human communication. Many people read these laws and laugh. They misinterpret them as flippant or akin to Murphy’s Law. But they would be wrong. Being aware of who you are trying to talk to (your audience) is the key to successful marketing, and Professor Wiio’s Laws identify the potholes Marketers need to avoid to be successful. Could there possibly be a better name for a communications consultancy?
Wiio’s Laws of Human Communication are:
- Communication usually fails, except by accident.
- If communication can fail, it will
- If communication cannot fail, it still most usually fails
- If communication seems to succeed in the intended way, there’s a misunderstanding
- If you are content with your message, communication certainly fails
- If a message can be interpreted in several ways, it will be interpreted in a manner that maximises the damage.
- There is always someone who knows better than you want you meant with your message.
- The more we communicate, the worse communication succeeds.
- The more we communicate, the faster misunderstandings propagate
- In mass communication, the important thing is not how things are, but how they seem to be.
- The importance of a news item is inversely proportional to the square of the distance.
- The more important the situation is, the more probably you forget an essential thing that you remembered a moment ago.
Wiio was set up by Louella Schooley in January 2018 having worked for nearly 6 years as a Director in a marketing consultancy. During this time she worked with a huge variety of clients from multinational drinks companies, to law firms, architects, growth forums, and IT consultancies and pretty much everything in between.
Prior to that Louella worked in the Advertising industry in London working with a huge variety of clients such as KPMG, Deloitte, Ladbrokes, Mouchel, Astrium, MI5, Pizza Hut, Amazon, and Aviva. She then moved to work as the Marketing Manager at graduate-jobs.com – a small start-up website that grew aggressively to become the largest independent site in its sector.