I offer both freelance and retained services depending on needs.
Marketing Strategy & Plans
I help clients increase their clarity and focus on the business as a whole, and to formalise their key goals into a Marketing Strategy.
By first understanding the overall business goals, I can work with you to define the right methods and channels needed to communicate to the relevant audience. Formalising this process in a marketing strategy document then enables marketing plans to be actioned and results delivered.
To discuss your businesses unique requirements please do get in touch with me.
Inbound Marketing services
Digital Marketing services
The digital world is no longer restricted to just emails – it is central to how we shop, work and connect, and as a business it is vital that you have ownership and clear direction over your digital space.
I work with my clients to create a digital marketing strategy to effectively promote your business and services across digital platforms. These touchpoints could include paid search, website, SEO & SEM, advertising, analytics, social media, email and others. And should you require specialist support to manage any of these channels, I can utilise my network to find exactly who you need.
Content Marketing services
As part of your marketing strategy it may be agreed that you need a content led approach. Content marketing revolves around storytelling and conveying information in a variety of creative mediums.
I work with business owners (and copywriters) to create content such as articles, newsletters, blogs, and social media posts, that whilst not necessarily explicitly promoting your brand, will stimulate interest in its products or services. This also creates a continuous touch point with your audience keeping you front of mind for when they are ready to purchase.
Event Marketing services
With experience running national lobbying campaigns, exhibition planning and organising, commercial events, and webinars, I can ensure your business delivers an event with the minimum of hassle.
My project management skills allow you and your staff to focus their energies on the day to day running of the business whilst I focus on delivering a professional and effective event supported by all the necessary social media and promotional materials.
Outbound Marketing services
Media planning & buying
With over 10 years of experience planning and buying media during my time in London advertising agencies, I help my clients with media campaigns. This includes campaign planning and negotiating of advertising space, advertorials, industry supplements, eshots, media podcasts and webinars.
Project management: websites
Keeping your website up to date can be a full time job. Many clients find themselves in a position where their site needs updating but they don’t have the time or resources to manage the project. Often they don’t feel confident enough to ask the right questions of a supplier and how to challenge them with design and UX questions.
I work with my clients to define the initial requirements, create a brief for the chosen supplier and manage the design, build and launch of the new site. This saves my clients time and effort, allowing them to focus on their business as a whole.
You can contact me through the website or call 07989 949645 for a free chat.